In this age of startups, we get to see new ventures every other day. Sometimes the ideas become successful and the app startup is able to make millions. However, there are times when the idea is either discarded or is not properly executed and the startup fails to make its presence felt in the market. There are diverse reasons for such failure. Different startups make different mistakes as no fixed formula exists that can guarantee certain success. The surveys suggest that only 0.001% of the apps that are published on app stores are able to generate a revenue of $1 million. Some of the mistakes that mobile app startups commit have been compiled here.

6 Factors Leading To Mobile App Startup Failure

Comprehending and analyzing these factors can aid new app startups in not repeating the similar mistakes. With the help, the startups can execute their ideas well and offer an engaging app solution to the users.

1) Bad Marketing

Your idea might be great for the mobile app and you have also executed it well. However, if you do not market your mobile app, the target users will not be able to know about it. Without the optimum touch of marketing, the app will be lost in the crowd of millions of other apps of the same niche.

Poor marketing is one of the strongest factors that causes the failure of an app. Sometimes the startups do perform marketing of the apps but their marketing strategy is not right. Selecting the best marketing channels, focusing on the target audience, and using a planned advertisement model are paramount to an app’s success.

2) Flawed Business Logic

Again, the idea that you are working on might be good but the business logic that lets you execute the idea also must be sound. Flawed execution results in the development of mobile apps that are stacked with several bugs and errors. Hard-to-decipher functionalities and frequent app crashes are some of the undesirable effects of following bad coding practices.

If the reports are to be believed, more than 23% of the Android apps are not able to taste success because of the low quality of code or the business logic. Taking the help of expert programmers is the only way to keep bad code at bay.

3) Unplanned Monetization Policy

The monetization policy of the mobile app needs to be decided before you start developing it. How your mobile app start-up wishes to earn revenue is of high importance for the success of the app. The monetization model should be chosen based on the content of the app and the intended users.

Whether you wish to offer in-app purchases, show advertisements, sell the app for a fixed price or offer an alternate paid version of the app, must be clear in your mind during the app development process.

4) Half-baked Ideas

Success of an app startup is just about the idea behind it but also the way it has been conceived. If you start to build an app with a half-baked idea, it is going to be a disaster. For instance, if you plan to start a taxi app, you need to be sure about how different it will be from other similar apps.

If there are mobile apps that offer similar service as you intend to offer, you must be able to execute your idea in a unique manner to offer better solutions with enhanced simplicity.

5) No Groundwork Behind the App

It is very important to understand if the idea that you are executing through your startup is in sync with the market. If the market is not ready for such an idea, the mobile app will not be outright discarded, however brilliant the idea is.

The best and the only way to ascertain it is to get a survey conducted online and through other channels as well. The information gathered by the survey can help you understand whether to go with the idea or leave it for the future. Setting up a startup with just an assumption that the idea behind it will be accepted can prove to be a grave mistake.

6) Target Users Not Defined

The inability to recognize your target users and not designing your app around the target audience’s preferences acts as big hurdles in the success of the app and the mobile app startup. When you design an app that caters to the specific preferences of the users, they are more likely to be lapped by them.

Not defining the target audience will prevent you from having a clear focus on how to shape the app and present it.

Closing Remarks

Setting up a mobile app startup is indeed lucrative but in order to make it big, gigantic efforts need to be put in. The idea should be conceived in the most articulate manner and after assessing its viability in the market. Its execution should also be taut and it must cater to the users in a way that no other app does. These 6 reasons illustrated here will definitely act as the guiding star for the new entrepreneurs planning to have their own mobile app startups.

Author’s Bio

The post has been penned by Ashni Sharma. She is an application developer working with AppsChopper, as well as marketing of apps across diverse genres and operating systems. As an avid writer, she also loves to share her knowledge and insight on topics that are crucial to mobile app development and its success crucial to mobile app development and its success.

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